About Jacky (a.k.a. TheBoyWhoCriedAction)
Singaporean filmmaker Jacky Lee aka TheBoyWhoCriedAction specialises in short films and music videos with a spirit that resonates even with unique viewers. His distinct visual style and an innate eye for aesthetics manifest in the films he creates - vibrant, indelible, colourful characters, a catchy soundtrack and offbeat humour.
It didn’t take long for Jacky to receive recognition from industry critics. In 2013, his short film, Sunshine, received multiples awards from various film festivals. More recently, his debut web series, Sleeping Beauty & The Man In The Red Suit, was awarded Best Comedy at the Asia Web Awards 2018 as well as an official selection at Festival Carballo Interplay 2019.
Along the way, Jacky has worked with brands like Facebook, Puma, VICE China, and Singapore Tourism Board. In 2017, he was handpicked by Gucci to develop and direct a launch video in collaboration with Dover Street Market Singapore.
The filmmaker also actively contributes to the Singapore art and design scene, having directed several music videos for Singaporean musicians as well as taking on lecturing gigs at various institutions.