About the Company

TheBoyWhoCriedAction is a Singapore-based film production house that creates quality visual content catering to the needs of its clients. 

Armed with Jacky’s distinct visual style and strict eye for aesthetics, the company hopes to create work that is honest, sincere and stylish.

About Jacky (a.k.a. TheBoyWhoCriedAction)

Singaporean filmmaker Jacky Lee aka TheBoyWhoCriedAction, graduated from Swinburne School of Technology in Melbourne with a B.A. in Film & Television in 2010.

Since then, Jacky has gone on to direct videos for brands like Gucci, Puma, Facebook and VICE China. On top of that, he is also a keen contributor to the local art, design and music scene, often directing videos for Singaporean musicians and brands. He has also lectured at Temasek Polytechnic, Lasalle School of The Arts and SOTA.

His films are often visually vibrant with colourful characters, a catchy soundtrack and offbeat humour.

Sunshine’, a short film made in 2013, was an official selection at the Unofficial Google+ Film Festival 2013 and Short Shorts Film Festival & Asia 2014. It was also awarded the Silver Remi Award at the 47th WorldFest-Houston International Film Festival and Best Sound at the 5th Singapore Short Film Awards. 

His latest piece of work is a 5-part web series titled ‘Sleeping Beauty and The Man In The Red Suit’.